


THE BRAND
In 1989, Laurence Roullier opened her first nail salon in the heart of Saint Etienne.
A few years later, a second institute opened in the city centre.
Following the evolution of her concept, Laurence accompanied by her Richard Roullier, decided to create their own brand by registering Griffe d’Or.


PHILOSOPHY
Yumi Beauty is the only brand to be fully compliant with the european standards registered at the CPNP and to manufacture its products in France. This is one of the main advantages for you and your clients. We work on sensitive areas, so it's important to have quality on our side.




THE CARE
Yumi Lashes guarantees a high level of expertise in the development of each of the products it offers. With the constant concern of providing the best care, the Yumi Lashes brand products follow very strict manufacturing processes.
In accordance with the highest quality standards, Yumi Lashes products are developed in close collaboration with laboratories that follow a strict Quality Assurance and Control system. All Yumi Lashes products are manufactured and packaged in France...

Come join YUMILashes and be a part of something spectacular.
If you are interested in starting a new career, being your own boss and adding to your skill set in the beauty and cosmetology industry, please get in touch with us today.
Own your own piece of a billion dollar industry that is rapidly expanding by going through the YUMILashes high-end keratin lash academy.





Designed to remove calluses in only 15 minutes. the “De Si Jolis Pieds" care from Yumi Feet brand provides a simple, effective and efficient solution against calluses for all beauty professionals.
De Si Jolis Pieds will quickly become a strong partner for all professionals in the world of aesthetics.

YUMI helps protect the planet
At YUMI, environmental awareness is a subject that is particularly close to our hearts and on which we work hand in hand with our French cosmetic laboratories.
Our customers love to take care of themselves, so it is only natural for YUMI to take care of their beauty/health. We want to be experts in natural beauty. Natural products are very well assimilated by the skin and remain to be preferred. The use of natural ingredients on the body, face and hair provides optimal results for healthy skin. The benefits of natural ingredients are well known to our ancestors!
YUMI offers quality ingredients with a range of products that is increasingly Vegan and a controlled manufacturing process that complies with regulations. No animal testing is performed.
We ask our partners to avoid the presence of controversial ingredients in our formulas. Our ingredients contain a naturalness percentage rate of up to 98%. It is a line of conduct that we respect and on which we continue to move forward.
For our new sunscreen range, we have made the obvious choice to respect the oceans since our laboratories are committed to minimizing sunscreens, known to be harmful to the seabed. Our formulas do not contain mineral filters which have a direct impact on corals. No endocrine disruptor. Eco-friendly sunscreens have non-toxic formulas for the marine ecosystem.
To remain respectful of the environment, we have also affixed the mandatory sorting info logos to our packaging since March 2022, to support the consumer and thus facilitate the right sorting gesture to adopt in order to encourage him to deposit all of its packaging and paper in the sorting bin or container. These certified logos are also checked and validated by our laboratories before any production launch.
YUMI relies on products that are better for health and for the environment. We are committed to it.