THE BRAND
In 1989, Laurence Roullier opened her first nail salon in the heart of Saint Etienne.
A few years later, a second institute opened in the city centre.
Following the evolution of her concept, Laurence accompanied by her Richard Roullier, decided to create their own brand by registering Griffe d’Or.
They launch themselves in the distribution of innovative and quality products.
But the Roulliers see further ahead. In 2009, they made the discovered a brand new skincare product: Yumi Lashes. It was obvious for them to enter this niche market.
In 2012, the Roullier family founded the umbrella brand Yumi Beauty.
Over the years, many projects have been projects were born. In 2017, Yumi Feet made its appearance and the following year, it was the following year, Yumi Nails was launched.
Sometime later, Yumi Beauty bought one of the main French laboratories, which allowed it to launch Yumi Skincare, Yumi Hair and the other Yumi Brands.
Since then, YUMI Beauty has continued to evolve and innovate around the world!
Today, YUMI products are distributed in over 70 countries.
PHILOSOPHY
Yumi Beauty is the only brand to be fully compliant with the european standards registered at the CPNP and to manufacture its products in France. This is one of the main advantages for you and your clients. We work on sensitive areas, so it's important to have quality on our side. "
Come join YUMILashes and be a part of something spectacular.
If you are interested in starting a new career, being your own boss and adding to your skill set in the beauty and cosmetology industry, please get in touch with us today.
Own your own piece of a billion dollar industry that is rapidly expanding by going through the YUMILashes high-end keratin lash academy.
